RACY period drama Bridgerton has got pulses racing since its launch in 2020.
Now, as the third series dominates Netflix’s streaming chart, The Sun can reveal how it also has shop tills ringing.
From Regency-style wedding dresses that will set you back £2,000 to themed rugs and dog jumpers, brands have jumped on the bandwagon to launch ranges inspired by the TV bonkathon, starring Luke Newton and Nicola Coughlan as Colin Bridgerton and Penelope Featherington.
The collections are in collaboration with the franchise and production company Shondaland, so Netflix is coining it in too.
If you want to keep up with “the Ton” – the who’s who of British high society during the early 19th Century – you can find items at top department store Liberty London, as well as Tesco.
Emma Pryer and Felicity Cross show you how to bring a touch of Bridgerton into your life.
Homeware
TREAD softly with carpet company Ruggable’s Bridgerton range, which starts at £129 and peaks at an eye-opening £1,039.
The rugs are given suitably sumptuous names such as Fit For A Queen, below left, Night Of Enchantment Royal and Lady Whistledown.
And if you want your bedroom action to be as raunchy as Colin and Penelope’s, you can snuggle up in a royal blue Regency Damask duvet set from Next.
Designer Catherine Lansfield has created the homeware collection, which also includes an embroidered red cushion with the phrase “Flawless My Dear”, for £18.
Food and Drink
SWEET-TOOTHED Bridgerton fans can bag a diamond-shaped gift box containing 14 macarons, bottom centre, from Parisian brand Laduree’s London Soho store. But it will cost a princely £45.
For something more affordable, Biscuiteers has produced a limited collection too.
You can nibble on a Jolly Ginger gingerbread Penelope, for just £10.95. Or tuck in to an elaborately decorated tin of 13 hand-iced lemon biscuits, top centre, for £59.95.
If you fancy a cuppa while indulging in some steaming-hot gossip as though you are Lady Whistledown, you can brew a special blend of Bridgerton Brothers Triple Earl Grey Tea, or a Colin & Penelope Ginger Peach Vanilla Tea, both £11, from republicoftea.com.
Cosmetics and toiletries
YOU can be the “diamond of the season” with Kiko’s cosmetics collection, which comes with what the brand says is, “Lady Whistledown-approved” packaging.
Products include a Bridgerton Bouquet Blush and Highlighter Duo, £25.99, and Bridgerton Quartet Eyeshadow Quad, £25.99.
And to see who’s the fairest – or richest – of them all, head over to Netflix’s online store where you can splurge £560 on this gold vintage hand mirror.
ELEVATE your daily dog walks with some luxury items.
Pet brand Maxbone has just launched a collection, including this blue dog jumper with gold bee embellishments, £51, and a blue toile-print adjustable collar, harness and pouch set, £90.
Fashion
IF your bank balance is a little more Featherington than Queen Charlotte, then Tesco has created a range of nightwear that will still get your lord hot under the collar.
The pretty pastel and floral collection, which starts at £15 and is available in store now, includes four pyjama sets and two chemises. The pink and yellow combo, is £24.
Meanwhile, the UK’s favourite cut-price retailer Primark can also help you relish the regal life.
Items include a pearl headband, pastel thong and bra set, blue floral-print satin robe, for £24, nighties and crockery sets.
It is a different story at luxury London department store Liberty, which has a series of Bridgerton-inspired fabrics, from £69.95 for a metre, as modelled by actress Hannah Dodd.
Or there are black retro unisex T-shirts, featuring the show’s stars, at Netflix’s online store, for £30.
Weddings
EMMY-WINNING costume designer Lyn Paolo has worked with Allure Bridals to create a collection of Bridgerton-inspired gowns.
As well as the expected ivory and white frocks, there are some slinky black and brightly coloured items that would be ideal for a prom or your very own grand ball.
The dresses are available at select bridal shops worldwide, with prices starting from £1,340.
Meanwhile, Bridgerton’s salacious scribe, Lady Whistledown, would most certainly approve of The Knot’s range of stationery, which it describes as “regal elegance with a modern flair”.
It has stylish wedding invitations, thank-you cards and more, with 100 cards for £140.
Bridgerton is the 'hot new thing'
FOR retailers and brands, the buzz around Regency drama Bridgerton gives them the perfect opportunity to tap into the “hot new thing” and capture consumer demand.
Catherine Shuttleworth, a consultant at Savvy, said: “Nothing is hotter than Bridgerton at the moment, especially with women. And women account for 80 per cent of purchasing decisions in retail.”
The ability to work from home and binge-watch shows means less chance for people to gossip face-to-face in the office or discuss last night’s episode.
Instead they react in real-time on social media. That means viewers generally have their phones open, scrolling, and are more likely to see online adverts prompting them to buy something.
It is not just the extraordinary success of Bridgerton that makes it so appealing to brands.
Catherine added: “Nothing particularly bad happens in it, its casting is progressive, and it’s unlikely that a brand would get a backlash from associating with it.
“They wouldn’t, for example, want to do a Baby Reindeer hook-up.”
By Ashley Armstrong