DAREDEVIL Paul Hollywood transformed into a superhero to film a TV advert after signing a huge deal with Compare The Market.
The Great British Bake Off star took part in a daring stunt dressed as a caped crusader alongside their famous meeerkats.
The 58-year-old, who usually shares the screen with Bake Off stars Prue Leith and Alison Hammond, will appear with meerkat mascot Aleksandr and his furry chums in the upcoming ad.
Paul follows in the footsteps of Terminator star Arnold Schwarzenegger as a celebriyt face of the brand.
In The Sun’s pictures he wore a red costume underneath blue and red body armour, which were teamed with bespoke blue boots to film one flying scene.
The armour included chunky abs, a chest shield with a white stripe, and large shoulder pads.
Paul dangled from a rope and performed a number of twists and turns, lifting his legs and arms in the air.
He runs through a cloud of smoke in another scene.
After the stunt he was spotted relaxing on set wearing the armour, and appeared to see the funny side while sharing a joke with the crew.
It follow promos from Arnie, Nicole Kidman and Macaulay Culkin who were lured with big money deals to temporarily swap Hollywood for the iconic TV ads.
The Sun exclusively revealed Paul had been snapped up for the role and struck a six-figure deal.
The baking legend will appear in the price comparison site’s latest campaign using his surname as a pun to promote their 2-4-1 cinema tickets offer.
A TV insider said: “This is particularly surprising given that the Bake off judge very rarely lends his name to anything or takes part in campaigns.
“But the meerkat ads are well-liked and he thought the way they were going to use him was funny and clever.
“And Paul is an international star worthy of an international campaign because Bake Off has made him a famous face around the world.”
