TOWIE favourite Dani Imbert has landed her biggest ever deal – after teaming up with a hair giant for her new collab.
The reality star, 24, has bagged a life-changing six figure deal with beauty retailers Pure Lengths Hair.
Dani, who joined the ITVBe hit show back in 2021, said she was thrilled to be inspiring young women to aim high.
Speaking exclusively to The Sun about the huge money deal, Dani said: “I wasn’t expecting it personally – I was interested in the brand for what it was.
“The money side of things is a bonus and a life-changing amount.
“When I agreed to work with the brand, I didn’t know how much I would be paid, I just had a genuine interest in the brand because it was something different to my hair extensions.
“I think anyone would be happy with that amount of money from an edit, I was over the moon.”
From honeycomb, vanilla cookie, glazed toffee, jet black, americano and fudge brownie – fans are spoilt for choice.
Dani is the face of their new wavy hair edit – offering a variety of six colours.
Dani’s co-star Junaid Ahmed praised his co-star for working hard off-camera to promote unique and diverse products.
Junaid told us: “Dani’s getting life-changing opportunities. She’s worked hard and this is a massive diverse range and it’s massively inspiring.”
Essex beauty Dani, who is recognised for her stunning curly locks, revealed why she instantly wanted to team up with the brand.
She said: “This is something I actually have a passion for, it’s both of our ideas coming together.
“It’s meant the most to me, it’s natural hair and not just straight hair – not every girl has straight hair.
“We’re bringing out the wavy hair in six colours, it goes up to 24 inches – we can get longer and shorter. It’s their first ever wavy and curly edit, which is why I’m excited to be apart of it.
“It’s just really good quality hair, as soon as they showed the samples I wanted it get on board and said it was a bit of me.”
The stunning star recently filmed scenes in Bali with most of the cast, before heading back to Essex to be reunited with best pal Junaid.
Speaking about their close friendship, Dani said: “Junaid was massively missed, he is like my comfort blanket and to go to Bali and him not being there, it felt strange…like I had lost my right arm.
“It was so good to have him back.”
Junaid told us: “We’re best friends, we speak daily and see each other every single day, that’s our real life.
“It was hard to be away from her for two weeks. We’ve gone to normal filming and see each other every day.
“We’re very lucky, we work together on the show and do businesses away from the show and we’re best friends in real life.
“With the platform that we have, we’re very ambitious people who just want to do well. That’s the side of us on Towie that you don’t see.
“Me and Dani come from different backgrounds, we don’t come from much, we’re very hungry to make a different life.”
It comes after the Towie cast filmed an explosive for the series finale.
But Dani hinted at a new cast feud after she admitted that “being on TV has gone to some people’s heads”.
The Essex beauty took to her Instagram on Thursday evening to share an update following the series finale.
Dani posted a picture of her looking glam in the back of a taxi and wrote: “Only just on my way home from filming the finale and the series could not have ended at a better time.
“Everyone is losing their minds.”
She then shared a daily reminder, writing: “Thought of the day: Trying to be a nicer person in a world full of annoying people is hard.”
Dani then took a swipe at some of her co-stars for their “bizarre behaviour” and for letting their reality star fame go to their head.
She added: “Reflecting on my whole day and realised that being on TV really does go to a lot of peoples heads.
“There’s been a fair few bizarre behaviours today.
“I just keep laughing to myself in this long hour cab journey home.”
It comes after Dani hinted that she was back together with her ex- boyfriend Reiss Boyce after splitting last year.
