GOOD Morning Britain fans have called out a distasteful detail during a live segment on ITV.
It came as the early-morning programme put the inflation rate decrease for March under the spotlight.
To explain the drop in rates to 3.2 per cent on Wednesday, Good Morning Britain reporter Jonathan Swain, 51, visited a bakery in Sunbury-on-Thames.
In his opening segment, he chatted to the owner of Cavan Bakery about the impact of the rates on prices before he tucked into a bacon bap.
Yet in his second live stint from the eatery, fans were quick to call out a mishap.
Jonathan picked up a loaf of bread from a huge mound at the entrance to the shop.
After holding it up with his bare hands, he then placed it straight back.
One eagle-eyed GMB viewer wrote on X: “He’s handled that bread and give it back.”
A second put: “Is it strictly necessary for Jonathan Swain to visit a bakery? We know what bread looks like.”
A third then mused: “Best buy that loaf now sunshine.”
Yet one was more distracted by the broadcaster not the bread and quipped: “Who was the presenter at the bakery, he was hottt…”
Sliced off
On Wednesday, the UK inflation rate was at its lowest for two years.
Consumer Prices Index inflation stood at 3.2 per cent in March according to new data from the Office for National Statistics (ONS).
This is down from 3.4 per cent in February and marks the lowest level since September 2021.
But the figure was still slightly higher than economists expected, with many predicting a fall to 3.1 per cent for the month.
Inflation is now closer towards the Bank of England’s two per cent target.
Fan fury
Back in 2022, Jonathan also angered viewers during a segment about food banks.
It came after he described the facilities as “trendy.”
He stood outside a local soup kitchen and discussed the stress the facilities have been put under.
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It was his introduction that angered fans, as he said: “Even here in the city there is a need for things like this. They are seeing double the amount of people come in that need help.
“[The staff] have been doing this for many years now, since 1988, long before food banks became a trendy thing. There are now 2,572 food banks in the country, more food banks than there are McDonald’s outlets.”
Sharing their shock on social media, one person promptly wrote: “Hopefully just a poor choice of words #GMB reporter describes food banks as ‘trendy.’”
